CEOs Need to Skip the ‘yogababble’ and Back up Their Company’s Purpose With Action
The rumbling started last August when the Business Roundtable announced that a company’s responsibility is more than just to its shareholders. Companies actually hold a responsibility to their respective communities as well, this group of corporate chieftains acknowledged. The declaration elicited both praise and condemnation. Among the most cynical reactions was to call the statement “yogababble,” which is a snarky way of questioning purpose-driven terms and language.