Ad Agency IPG Plans to Buy Acxiom's Data-Marketing Division for $2.3 Billion
- IPG plans to buy Acxiom's Marketing Solutions division for $2.3 billion.
- The deal should help it create custom audiences for clients and target ads.
- But the deal represents a risk for IPG, in part because its competitors may no longer want to work with Marketing Solutions after it becomes part of IPG.
- What's left of Acxiom will rename itself after its LiveRamp division and move its headquarters...