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Buffalo Wild Wings was Sucked into a Downward Spiral as Millennials Ditched the Chain — but the new CEO has a Plan for a Comeback

Business Insider
  • Arby's parent company Roark Capital Group completed its $2.9 billion acquisition of struggling Buffalo Wild Wings on Monday.
  • Paul Brown, who led Arby's turnaround, will be CEO of the newly formed operating company that will oversee both Buffalo Wild Wings and Arby's.
  • Brown told Business Insider that the major changes on Buffalo Wild Wings' horizon include new menu and marketing strategies.
  • The biggest problem Brown says he has to solve: Buffalo Wild Wings lost what made it unique...
Mentions: CEO Buffalo Wild Wings acquisition