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For a big ship like ( IBM) or Microsoft ( MSFT) , what does it take to steer a turnaround? Both are veteran tech firms that long predate the cloud era. But their performances in recent years couldn't be more different...
You can change your strategy, your advertising, the money you put into research, but the hardest part is to teach old dogs new tricks.
The difference between success and failure is often: Did they start soon enough, and did they have enough runway to execute? You can't turn a big company on a dime, no matter how powerful your strategy is.