1. Is This Embattled Start-Up the Theranos of Mayonnaise?

    Is This Embattled Start-Up the Theranos of Mayonnaise?

    Condiments company Just Inc. has rustled up some interesting corporate sagas. Kaitlyn Flannagan for Observer When you think about it, there’s an intriguing duality to naming your company Just Inc. Sure, the moniker implies simplicity and virtue—a belief that only fundamental ingredients are needed in products and in commerce—but there’s also an evasiveness to it...

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