1. Activist Marathon Partners Pushes e.l.f. Beauty to Sell Itself or Cut Costs

    Activist Marathon Partners Pushes e.l.f. Beauty to Sell Itself or Cut Costs

    An activist investor wants cosmetics company e.l.f. Beauty Inc. to give itself a makeover. Marathon Partners Equity Management LLC, which owns about 8.5% of e.l.f., plans to urge the discount cosmetics seller to either start a process to sell itself or refocus on core operations and reduce costs, according to a draft of a letter to its chief executive and chairman viewed by The Wall Street Journal. Marathon could release the letter publicly as soon as Wednesday. ...

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